Property managers could supplement communications with social media | 18 July 2012
Property managers can improve their communication with tenants by using social media alongside their conventional channels.
Foxnews.com reporter Jennifer Chan stressed that emails and phone calls are not the only way to get through to individuals or businesses who are leasing space in a building – social updates can be effective too.
In her opinion, the real strength of using social networks is in building relationships and getting feedback. However, there is also a more practical side to such communications, since reminders can be sent about impending changes or construction work.
Property management software may help owners keep track of lease spaces too, but as the message must also get to end users, it may be complemented by social media.
“Supplement your email notifications about upcoming repairs or scheduled maintenance work with a social media reminder. A short message to tenants about water shutoff or elevator maintenance may reach them faster when their browsing Facebook updates as opposed to sifting through their inbox,” said Ms Chan.
Writing for independent.co.uk, marketing commentator Lauren Rayner highlighted how social media should not be seen as just a method for businesses to push products into the public consciousness.
She noted the importance of the quality of content being sent out to followers; pointing out that people will not engage with just anything, as it needs to be something interesting or useful to them.
Written by Paul Smithson on behalf of Qube Global Software
While posted by Qube Global Software all views expressed are not necessarily those of the company. All facts are verified where possible directly by the author.
We are proud to announce that a number of our customers have been shortlisted at the prestigious ARMA ACE Awards.
Research by Qube Global Software reveals that only a tiny proportion of the UK’s leading property and facilities management companies believe they are harnessing technology successfully.
Qube Global Software and Engage enter joint venture in boost to Build to Rent Sector.