Last week we sponsored an award at the Property Week Property Awards. The Professional Agency of the Year award and congratulations to the winners GVA. The Awards are one of the biggest events in the UK property calendar and certainly the biggest awards ceremony.
Good exposure yes – but like some of the exhibitions we attend it is sometimes hard to calculate if we get a great return on these events. However, there are a couple of really positive things to come out of these events that we can see immediately. Firstly, we get to bring along some clients (plus meet lots of others) so a great networking opportunity and always good fun – especially when you have a good compere like Jonathan Ross or Michael McIntyre. I am personally sorry I missed this year’s event as I have been told there was a great atmosphere.
We have been doing quite a few of these types of events over the last couple of years, including the News on the Block Property Management Awards and the upcoming RESI Awards (a spin off of the hugely successful specialist residential event that takes place in Autumn every year). One more hidden value we get is that we see that our customers are also having success with many of them either winning or nominated in all categories (Investors, Agents and Occupiers). So while not tangible benefit it builds on our is confidence that we are aligned with successful businesses and we believe in some way we are contributing to their good results through the software they use. So as we look forward to the next awards ceremony – the aforementioned RESI awards on the 15th May – Good luck to our customers!